Week 6: Assignment 1 submission

After a number of changes and so many types of trees being drawn I have at last, finalized the poster design. I printed my poster on a watercolour textured paper to make it feel and look natural as it is an event in the woods after all. 

This is the final poster design:

This is a demonstration on how the passer-bys will interact with the poster with their phone.

This is the proposal for the poster:

Overall the assignment was enjoyable as I get to create my own fictional music festival with it's own unique theme and concept. It has happened a number of times, the temptation to stick to my initial ideas because I thought they were good enough. But nevertheless I have learnt once again that I need to keep exploring and convince myself to develop more ideas in order to make them better. 

Week 5: Poster tutorial (finalized visuals)

This week, after all the experimentation and exploration, I settled on the pine trees I drew in photoshop for the poster's visuals. It is painted to look like a vector as the brush strokes are hard to achieve in illustrator. I layered them and added shadows and lighting to maintain the paper cutout theme. 

My lecturer, Mr Michael pointed out that the poster does not look like it belongs to an electronic music festival, which I also agree with after reviewing my work again. 

Therefore I changed the genre of the festival to : Jam Band. 

The change of genre was made to also relate better with the event's aim which is to encourage the young community to engage with nature. The EDM genre does not really portray a 'back to nature' feel. 

Later on, I made the box for the phone to slide in:

Week 4: Poster tutorial (visuals)

After finalizing the logo, I sketched out some layouts for the poster. Initially, I proposed to my lecturer the idea of having a few paper cutouts layered and elevated from the surface of the poster, also a redemption code that can be obtained by unrolling a roll of paper. The feedback I got was that it would be to expensive to produce and there will be complications during production due to loose pieces. Therefore I discarded the idea and began working on a new one.

 

As I was working on the poster's visuals, a new idea came to mind! I was linking the redeemable free gift which was the wand light to the poster and managed to come out with the idea of doing back-lighting.  

So how does it work?

Basically the passer-bys would have to turn on their phone lights (also known as screenlight), slide it under a box attached to the poster to reveal the hidden code beneath. 

This idea could work because majority of the people today owns a smartphone. A smartphone would also likely to have it's own screenlight or flashlight built-in. This idea also relates to how audiences in a night concert will usually wave their screenlights to the song being performed. 

A sample was printed out to test and it works!

Moving on, I continue designing and experimenting various styles and types of trees for the poster because I can't seem to feel satisfied with it.

Week 3: Poster tutorial (Logo)

I wrote down as much details of the event as possible and decided on the name

"Woodland Wonders"

Why Woodland Wonders? Because it gives a sense of mysterious yet enchanting perception towards the woods instead of the common label which is dark, scary, and dangerous. The festival also aims to show and allow the young community to see for themselves the many wonders of the forest. 

Here are some updates on the event details:

Genre:           EDM

Venue:          Sherwood Forest, Rothbury Michigan

Target           Audience: Young Adults (18-25), University students/young working adults

Taglines:       Experience music in the forest (?)

Interactivity: Get a code to redeem wand lights 

Website:        www.woodlandwonders.com

I started off with the poster design by sketching the logo:

The logo design was initially planned to be a combination of word mark and symbol. However, after reconsidering my decision and reviewing the sketches, I decided to just go for a work mark symbol. 

It is because with the venue being in the forest and the selected theme of the poster is paper cutouts, I can foresee many graphics and of course a whole lot of trees in the poster. A logo with trees or other symbols placed against a backdrop with more trees would look very cluttered and hard to see. 

I selected some fonts in Photohop and did some modifications.
I also used the brush tool for refinements.

The types are then transferred into Illustrator to turn make it a vector.
More details were also added.

Inspired by a picture (above) I found on Pinterest, 
I drew on wood-like cutouts to the logo and 
made the 'O's look like wooden log slices.



And here is the final design! 

Week 2: Poster Concept

In this weeks class,

I compiled all my visual inspirations in a board on Pinterest (https://www.pinterest.com/voonlyn/inspiration-board/). Inspired by an annual music festival called Electric Forest (http://www.electricforestfestival.com/), I decided to make the venue of the concert in the forest. 

Here are some of the details of the concert:

Name: (undecided yet)

Genre: Electric music

Venue: Forest (Sherwood forest in Rothbury, Michigan)

The theme and look of the poster would be paper cut out illustrations as the simplicity and organic handmade look relates to the nature element of the concert . 

Examples of paper cut out illustrations: